There’s a growing movement changing how beauty is perceived in America and around the world.

Social media is changing how we see beauty! Women everywhere are proudly showing off their natural beauty in all shapes and sizes, and this exciting shift is highlighted by a recent study published in the International Journal of Fashion Design, Technology, and Education. The study reveals that the average American woman used to wear a size 14, but now she typically wears a size 16 or 18.

This important study examined data from over 5,500 American women and found that, in the past 20 years, the average waist size has increased from 34.9 inches to 37.5 inches. Susan Dunn, the lead expert on the study, emphasizes how significant this information is. She says, “Knowing the average size can significantly impact women’s self-image.”

This means that understanding these changes can help women feel more confident about themselves and their bodies.

But the fashion industry needs to step up! Both Susan Dunn and co-author Deborah Christel are urging clothing brands to adapt to these new trends. Dunn insists, “These women are here to stay, and they deserve clothing that fits them.”

The message is clear: to truly represent the real shapes and sizes of modern American women, apparel manufacturers must change their sizing guidelines. It’s time for the fashion world to embrace this diversity and celebrate every woman’s unique beauty!